David Schlais and Derek DeMike – The SMMA Blueprint
How to START and SCALE a Social Media Marketing Agency
(EVEN IF YOU HAVE NO SOCIAL MEDIA MARKETING EXPERIENCE)
The 6-figure SMMA Blueprint
Over 80 Videos: The most in-depth curriculum ever created for SMMA
Inner Circle: Unlimited access to the inner circle of entrepreneurs just like you
Weekly Live Q&A Coaching: We will take you by the hand by answering all of your questions and guiding you through your SMMA journey to success.
The SMMA Blueprint is a great course and offers a powerful insight into the world of social media marketing agencies and if you’ve been thinking of starting your own SMMA then you would be perfectly placed to buy this course.
With over 70 high-quality videos, you do get lots of value for your investment. You can even offset the cost of your course purchase from your tax on your first few clients that you sign up to.
It’s obvious David and Derek do actually practice what they preach and actually make money through their own agency.
Module 1: Operations: Starting & Running Agency
The start of this module is definitely focused on USA business incorporation however you can take the same knowledge and apply it to other countries. For example, it’s very similar in the United Kingdom, Australia, and New Zealand to set up a similar structure.
Moving forward there are videos on setting up your brand, building a basic brand website, setting up G Suite, and creating your agency’s email address.
There are videos on creating a business banking account and what to consider when choosing a banking provider.
There’s a rather long video on how to receive invoices and taking payments for services online. I personally use Wave Apps for my business, it’s free and they only take a small commission of 3% on every transaction in return.
There are videos on cash flow management, especially as you’ll be running traffic for clients. You’ll also learn how to manage payroll for your business and there are also legal agreement documents and forecast tracking and documents.
Module 2: Getting Clients
There are well over 20 videos and hours of HD content in this section.
As someone who’s fairly new to SMMA myself, I actually learned a lot from this section.
In this module, you can expect to learn the entire process from choosing profitable niches and where to find them. You also get a mindset training video which was quite long. You get videos on cold email and cold calling, along with templates and scripts on what to say.
Take note if you’re from a country such as New Zealand where cold emailing is against the law.
You’ll also learn more about outreach and setting expectations, pricing your services, closing, creating proposals, and eliminating resistance from your potential clients.
This section was long and very detailed, I learned a lot and I think you would too.
Module 3: Fulfilling Services
This is the second-longest module and includes everything you need to know about running Facebook ads for your clients.
You’ll learn how to set up a new business account, what type of campaigns to use, and when to use them. You’ll learn about the pixel, creating look-a-like audiences, discovering competitors’ ads, and choosing to target.
You’ll also learn how to set up campaign rules, writing the perfect ads, breaking down your ad costs, and killing winners.
You’ll learn through an over-the-shoulder video how to get Facebook leads on autopilot with a full automation setup.
Next are videos on creating Instagram swipe-up story ads for your clients.
Videos on how to scale, live Facebook Ads review help you to learn the entire process.
Lastly, there are two videos on email marketing and other tools for social media management.
You’ll also learn how to use Hootsuite and Lightroom for fast management.
Lastly, you get a video on leveraging social engagement and concludes with retargeting videos.
This is probably one of the most detailed Facebook and Instagram sections in an SMMA course.
Module 4: Scaling Your Agency
This module is fairly short but shows you how to put systems in place to work with more clients. You also get videos on client communication and outsourcing.
The best video is the case studies where they show you real-life examples.
There’s also a video on partnerships to grow your business.
- Bonus 1: Ultimate Client Meeting Guide
- Bonus 2: Go To Ad Template
- Bonus 3: Legal Agreements
- Bonus 4: Bulletproof Proposal Template
Bonus 5: Steal Their Funnels
It’s good to see they include a bunch of successful share funnels for you to use. If you’ve got a Clickfunnels account already you can just signup and access them. If you don’t have an account you can make one with a 14-day free trial.
Some of these funnels are generic ones created by other people.
