Ezra Firestone – eCommerce Marketing Mastery

Ecommerce Mastery Course Details
In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1:
The Ecommerce Ecosystem
Lesson 1 – What to Expect From This Course
Lesson 2 – The State of Ecommerce
Lesson 3 – Mobile Commerce: We’ve Gone Touch
Lesson 4 – Understanding the Ecommerce Ecosystem
Lesson 5 – Technology Stack: Ecommerce Platform
Lesson 6 – Switching Ecommerce Platforms
Lesson 7 – Technology Stack: Email Service Providers
Lesson 8 – Technology Stack: Help Desk
Lesson 9 – Technology Stack: Live Chat, Video and Other
Lesson 10 – Analytics & Tracking
Lesson 11 – Your Mission, Story & Purpose

Module 2:
Core Store Architecture
Lesson 1 – What is the Core Store Architecture?
Lesson 2 – Key Content Assets
Lesson 3 – More Information Pages
Lesson 4 – The Post-Opt-In Thank You Video
Lesson 5 – The Home Page
Lesson 6 – A Deep Dive On More Information Pages

Module 3:
Get More From Your Store
Lesson 1 – How to Get More From Your Store
Lesson 2 – Proven Winners: Header
Lesson 3 – Proven Winners: Footer
Lesson 4 – Proven Winners: Home Page
Lesson 5 – Proven Winners: Category/Store Pages
Lesson 6 – Proven Winners: Product Details
Lesson 7 – Proven Winners: Shopping Cart & Checkout
Lesson 8 – 3rd Party Applications & Plugins
Lesson 9 – Social Selling

Module 4:
Email Automation Sequences
Lesson 1 – What Are Email Automation Sequences?
Lesson 2 – The Pre-Purchase Email Sequence
Lesson 3 – The Cart Abandonment Email Sequence
Lesson 4 – The Post Purchase Email Sequence (Part 1)
Lesson 5 – The Post Purchase Email Sequence (Part 2)
Lesson 6 – Refining Your Customer Service
Lesson 7 – Adding Package Inserts

Module 5:
Content Amplification & List Nurturing
Lesson 1 – What is Content Amplification & List Nurture?
Lesson 2 – Creating Content for Amplification
Lesson 3 – Content Optimization
Lesson 4 – Syndicating Content
Lesson 5 – Content Optimization
Lesson 6 – Creating Content Engagement