Nathan Gotch – Gotch SEO Academy 2020
Companies Are Struggling To Achieve Consistent SEO Results. Why?
That’s what I’ll explain today.
First, I’ll show you the 7 reasons why companies are struggling to achieve consistent SEO results (despite having unlimited amounts of information).
Then, I’ll explain exactly what your company needs to do differently if you want consistent first-page rankings.
Lastly, I’ll share a solution that over 700 agency owners, SEOs, and marketing directors are using to achieve consistent first-page rankings for their clients and companies.
A few years ago the Vice President of the biggest supplement company in St. Louis called me about a problem they were having.
It was strange because this company had:
A strong offline presence.
Incredible culture and their employees were fully committed to their brand.
A well-known CEO with a huge personal brand.
A strong social media presence and they were even driving tons of sales using Facebook ads.
Most people would view this company as “clicking on all cylinders”.
Did you see what happened?
The VP wanted to take his company to the next level.
He realized that they had no SEO strategy (and weren’t leveraging it as a channel)
The VP went to Google and searched for a company to work with
He then hired the company (Gotch SEO) that was ranking #1
Trust me…
It definitely wasn’t my impressive sales skills that turned this lead into a client either!
Now getting new clients by using SEO is cool, but getting them results is all that matters.
Here’s what we did to get this client results:
We performed an in-depth SEO audit.
Then we created a priority list based on what actions will have the highest impact
We identified the following actions as high-impact:
Optimizing their site’s technical performance
Improving their site architecture
Upgrading their content on their category and product pages
Who Am I?
My name is Nathan Gotch and I’m the founder of Gotch SEO.
Thousands of agency owners and marketers visit Gotch SEO every day and my work has been featured on Search Engine Journal, Search Engine Watch, Content Marketing Institute, Forbes, and many more.
But before I became the guy known for ranking websites consistently on Google…
I Was Just A College Student Wanting To Make Some Side Income Online.
My family wanted me to go the “traditional” route and become a lawyer.
But I knew this wasn’t what I really wanted to do, so I decided to start looking for ways to make money online. This was an easy decision because I spent most of my teenage years glued to my computer.
Module 1: Audit
How to identify and fix technical issues
How to build a proper site architecture so your website becomes an authoritative powerhouse.
How to optimize for crawlability & indexability
How to find, diagnose, & properly fix redirects.
How to optimize your User Interface (UI) and User Experience (UX) so both users and search engines love your website.
How to set your website up for maximum conversions (so you get the most out of your organic search traffic).
Module 2: Optimize
Learn how to perform a proper content audit so your website becomes a lean, ranking machine (clients pay $2,500 for this process alone).
How to properly handle duplicate, thin, or flat-out low-quality content without destroying your rankings.
Discover how to properly optimize each page for maximum rankings and organic search traffic growth (hint: there’s much more to effective on-page SEO than just placing keywords on the page).
Methods for making your website more trustworthy (no one talks about this).
Module 3: Create
My exact SEO content development process that’s responsible for thousands of 1st-page rankings.
See the content strategy I use for every website and the two methods I use to capture content market share. Learn the 3 actions you must take before creating your first SEO content assets (99.9% of people don’t do this).
Discover how to do effective keyword research that doesn’t waste your time. You’ll also get access to over 30 different methods I use to find keywords (that your prospects actually care about).
Get access to my exclusive content blueprints. These are blueprints I’ve developed by analyzing and being a part of thousands of successful SEO campaigns.
Learn how to create SEO content yourself or learn to outsource your content creation.
See exactly how to optimize your content so that Google’s algorithms salivate over it. Plus, I’ll show you my favorite underground tactics for driving more traffic to your SEO content assets (without creating any new content)
Module 4: Promote
Learn my link-building workflow that makes getting new backlinks easy.
Discover the 6 characteristics of a perfect backlink (following this will help you get the most bang for your buck).
See my favorite method for prioritizing thousands of link prospects.
Learn how to optimize anchor text so you can avoid getting penalized, but still get amazing results.
Get access to the best methods for finding thousands of link opportunities within your niche.
Discover my favorite tactics for reclaiming backlinks that are rightfully yours.
See how to qualify your link prospects so you never waste your time on bad opportunities.
Learn how to actually build relationships with your prospects so you can get more backlinks (and build your network).
Get access to the exact outreach tactics I use to get backlinks consistently
NEW: See my email promotion framework that I use to promote every new content asset so that it gets immediate traction (I call this the “unfair advantage”)
