ConversionXL – Google Analytics Master Course
In 8 sessions, you’ll learn
- ins and outs of Google Analytics; how data is collected, prepared, and analyzed.
- how to customize everything about Google Analytics to go beyond the surface of the platform and find more relevant insights.
- how to analyze the performance and ROI of SEO, PPC, social media, and email.
Are you struggling to make your Google Analytics data actionable? You’re not alone
You know that your Google Analytics reports are full of insights, if only because Google Analytics itself promises to help you turn “insights into action.”
The problem? All you see when you open it up is raw data. Where are the insights telling you how to solve your most challenging business problems?
The truth? You have a ton of insights waiting for you in Google Analytics…the trick is simply knowing where to look and what to make of it.
Get skills businesses are desperate for
If you’re in marketing consulting, you might know how much demand there is for analytics services. It’s a vastly underserved market – there’s huge demand and not enough supply of analytics expertise.
Year after year, survey after survey, company executives are saying what they value in marketers is knowing how to use digital analytics more effectively.
90% of Google Analytics configurations are broken
Do you trust your data? Do you deeply understand what your data means, how it is collected, and what you can answer with it?
Most websites are not measuring everything that needs to be measured, and the data they are collecting isn’t reliable. Data-driven decisions aren’t worth a thing if the data can’t be trusted.
Are you able to conduct a health check on a Google Analytics setup? You will be after this course!
Learn to analyze, not just look at reports
Another is that marketers are opening up basic reports, scanning the numbers, and reporting them to their boss. They’re not, well, analyzing.
The real art and skill are in interpreting what’s in the data. Data itself is passive and won’t tell you anything – it’s a skill you need to develop.
This course will show you how to make sense of the data. You will learn how to extract insights from the data to solve specific business problems, like finding conversion optimization opportunities using Google Analytics.
You’ve been digging for insights in the wrong places
You can, however, learn the processes that will help you dig for those conversion insights in the right places. The result? Smarter A/B tests, more granular campaign tracking and attribution, and the ability to find informed solutions to your top business problems, like improving internal search and merchandising.
This in-depth Google Analytics course will take you through the entire process.
From the analytics audit and traffic analysis all the way through to identifying conversion opportunities and solving business problems, you’ll have one of the best analysts in the industry breaking it down step-by-step into a process you can repeat over and over again.
