Caitlin Schlichting – AdWords IQ Academy
What You’ll Get Inside AdWords IQ Academy
- Access to a video library with over 40 video lessons.
- 3 months free access to a private student’s only Facebook group.
- 3 months of free access to my live account audits.
- Lifetime access to future updates & new videos.
- Priority access and pricing on all future courses & events.
- Take a sneak peek at the content inside the academy!
Module 1
- The Basics – Foundation Ads Overview
- What It Is
- How It Works
- Who It Works For
- Who It Doesn’t Work For
- How And Where Do Ads Appear
- How The Auction System Works
- How Keywords Work
- Account Structure
- Writing Ad Copy
- Ad Extensions
Module 2
- Setting Up A Search Campaign
- How To Set Up An Account
- Using Google Keyword Planner
- Exploring the AdWords Interface
- How To Create Your First Campaign
- The Process of Creating Ads
Module 3
- Setting Up Your First Campaign
- Fundamental Thinking And Outlining Before You Begin
- Choosing Your Campaign Type
- Ad Design Basics
- Traps To Avoid
Module 4
- Setting Up Shopping Ads
- How to Set Up Your First Shopping Campaign
- Create Product Groups
- Setting Your Bids
- Adding Negative Keywords
Module 5
- Setting up Gmail Ads
- Getting Started With Gmail
- Why Gmail is So Powerful
- Growing Your Audience
Module 6
- Landing Pages
- Setting Up Your Lead Generation Landing Pages
- Find A Solution
- Template’s That Convert
Module 7
- Tracking & remarketing
- Analytics
- Conversion Tracking
- Phone Call Tracking
Module 8
- Monitoring, Optimization, And Reporting
- Search Term Reports
- Auction Insights
- Location Reports
- How To Calculate ROI
- Setting Up Experiments
- Monitoring Quality Score
- Keyword Optimization
- Bid Optimization
- Analyzing Opportunity
