Jimmy Kim (Foundr) – Advanced Email Marketing
In this course, you’ll learn:
Module 1: Understanding How Emails Get Sent—Deliverability 101
In this introductory module, you will learn the technical foundation upon which your email campaigns will be placed. You will learn that email marketing success is not just a matter of sending emails but having a deep understanding of all the technical intricacies that make it.
Module 2: Advanced Email Engagement
In this module, we’ll get deep into the “how to” of sending emails that get people interested in your messages and ultimately, clicking and buying more. You will learn how to slowly soothe people into your message and make every email part of a larger campaign that entices them to become customers of yours.
Module 3: Automation Tactics & Follow-Up Sequences
The beautiful aspect of email marketing is that you can make sales on autopilot…and at scale. This module will see Jimmy walk you through the most advanced automation tactics and sequences you can use to achieve that level of effectiveness that only top marketers ever dream of.
Module 4: Advanced Email Deliverability
In this last module, you will take a deep look at the technical aspects of email deliverability, which will help you increase the effectiveness of every email sent.
Jimmy condensed his most successful ideas he’s gathered over the past 10 years and packed them into our course, including:
The Key to Deliverability – There are a lot of technical details that make email deliverability a tough pill to swallow. Jimmy simplifies everything for you and explains what’s the key aspect of it so you can fix that and boost your deliverability in no time.
The 3 Metrics You Need to Watch – There are dozens of email metrics you could keep an eye on; only three matter. In this lesson, you will learn what those are and how you can use them.
The 2 Most Important Features to Look For In Your Email Service Provider – With dozens of email service providers (ESPs) on the market, it’s easy to get lost on which one to pick. It turns out, there are only two features that matter, and Jimmy explains them to you so you can pick the right ESP for your business.
The 33% Rule for Increased Open Rates – You can’t make any sale if you can’t get your emails opened. In this lesson, Jimmy explains his personal “33% Rule” that will see your open rates skyrocket.
Jimmy’s “3 Es” of Writing Your Perfect Email – You can write almost anything in an email, but little will drive any results if you lack a strategic mindset. Jimmy believes there are three “Es” that, if you follow them, will help you craft an email that will drive clicks and sales.
How to Use the “Seinfeld Experience” to Make More Sales – People love stories. Use them, and you will see more sales. That’s easier said than done, however. In this lesson, Jimmy explains how emulating the popular sitcom show Seinfeld will help you craft stories that will drive more sales.
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