Joanna Wiebe (Copyhackers) – 10X Landing Pages
Joanna Wiebe is the CEO of Copyhackers – the place SaaS founders, entrepreneurs, small biz owners, and copywriters go when they’re ready to ditch rookie “best practices” and avoidable mistakes… and learn how to write copy that converts. Like pros.
The OG conversion copywriter, Joanna’s been invited to speak on 100+ international stages including Google, Mozcon, CTA Conf, and INBOUND. Stripe Atlas partnered with her to write a guide on landing page copywriting. And she’s the mastermind behind Copy School.
You’ll 10x your strategic power and:
Discover and expertly wield the building blocks every successful landing page needs – systematically and intentionally – like a well-balanced ninja
Identify the biggest problems with your landing page copy and use the lessons (and worksheets) to immediately start optimizing your landing pages
Master the rule of one → the not-so-secret key behind the most successful landing pages
Go from scattered to structured with wireframes that make you look like a pro and save you endless rounds of revision
Know what A/B tests you need to run – and the ones you can safely ignore – to take your landing pages to that level where they’re beating past controls
You’ll 10x your copywriting prowess and:
Slay the old, unproven ideas that pull apart the antiquated “what landing page copy should be doing” assumptions and rebuild it on a solid, proven, conversion copywriting foundation
Master the unique rules for writing a landing page that goes beyond message matching, axing the navigation menu, and removing all competing links
Use proven structure and message finding techniques to craft a captivating sales message every time so that no traffic morsel goes to waste
Write and map out landing pages like a pro with the proven blueprints that help you fill all that space between the headline and the button on your page with powerful, persuasive, customer-focused copy
Use advanced persuasion and must-know copywriting techniques that will give your words the weight and gravitas they need to be effective
