Justin Sardi, Zane Miller – Video Traffic Geyser
What will you learn Inside?
Session #1: The Big Picture
- Key Components of the System
- What makes a good offer?
- Becoming an authority
- Laying the foundation for success
- Optimizing your properties for long term ranking
- What Else is Possible?
- Your own product
- Services
- Physical products
- Landing clients
- High ticket consulting
- Traffic Sources
- Getting the most out of your traffic
- Preparing for remarketing
- The user experience
Session #2: Crafting Your Gameplan
- Funnels
- Why do I need a funnel?
- How these types of funnels work
- Building buzz/interest
- Collecting leads
- Research
- Competition
- Target audience
- Your product/service
- Prepping for the video ad campaign
- Finding influencers
- Research Hacks and Tools
- Tools of the trade
- Quick research hacks
Session #3: Putting the Plan into Motion
- Content Generation Strategies
- Building content around the sale
- Structuring your content
- Crafting your sales video
- Collecting leads
- Optimization
- On-page optimization
- You want me to put those keywords where?
- Visual optimization
- Directing traffic
- Why Haven’t I Heard of This Before?!?
- Creative Commons with Editor
- Intro Branding
- Interactive Videos
- In-Video Programming
- Etc
Session #4: Video Ads Catalyst
- Adwords for Video Basics
- Platform overview
- Advanced campaign setup for beginners
- Targeting options
- Conversion tracking
- Monitoring and tweaking
- When to Use Each Ad
- All ads are not created equal
- Setting up ads for conversions
- Aligning your ad with targeting type
- Overall Strategy
- Scripting your video ads
- Annotations vs Call to Action
- Keeping the Big G happy
- Deciphering analytic
