Justin Welsh – The LinkedIn Playbook
Build an Incredible LinkedIn Brand.
Part 1: Course Intro
Intro, objectives & outline
Establishing your character
Part 2: Laying the foundation
Defining your niche
Establishing your character
Part 3: Your LinkedIn profile eBook (67 pages)
Chapter 1: The intro section
Chapter 2: The about section
Chapter 3: Experience
Chapter 4: Articles & activity
Chapter 5: Education, licenses & certifications
Chapter 6: Skills Endorsements and Recommendations
Chapter 7: Accomplishments + Interests
Part 4: Building your tribe
Adding Relevant Connections
Adding Industry Titans
Audience Boosting Interactions
Part 5: Creating content
Generating Daily Content
Telling Great Stories
Other Great Content
Posting & The Algorithm
Scheduling & Consistency
Part 6: Advanced LinkedIn guide
Advanced Tips to Drive Your LinkedIn to the Next Level
