Perry Marshall – Autoresponder Conversion Bootcamp
Dear Online Marketing Professional:
Real quick – let me show you the power of the right Autoresponder strategy – how it can turn your business around in just ONE WEEK.
Bryan Todd and I performed an experiment: We drove Google traffic straight to a sales page (Purple) and to an Opt-In page. A true split test, to determine the effectiveness of an Autoresponder Sequence.
We split the traffic 50/50 and added up the cumulative Visitor Value over a span of 8 days. This Autoresponder drove people BACK to the very same sales letter over a period of time. As you can see, on the first day, the Sales Letter slays the opt-in, 4:1. (You also see the herky-jerky variations of luck, which evens out by the 8th day.)
We’re asking people to buy, and they buy. The version where people get to sample the information via email starts out slow. But look what happens: Over a period of just a few days, the Autoresponder picks up speed. On Day 4, the Autoresponder surpasses the sales letter. By Day 8, the Autoresponder outsells the sales letter by 91%.
And remember… that’s just Day 8. This tells you nothing about what you’ll accomplish by Day 21 or 30 or 90 or Day 365. One thing I can assure you, though: It only gets better. Last year I had a customer who’d never bought a single thing from me in three years. Suddenly she spent $7,000 in four months. That’s the power of Autoresponders: drip, drip, drip…
