Richard Lindner – Email Marketing Mastery
Become a Certified Email Marketing Master
Discover the proven plan for effortless, automated email marketing that generates AT LEAST 200% more sales from the list you already have (even if it’s tiny)
What You’ll Learn
The Perfect Promotional Calendar
Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.
4 Magic Questions
Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.
Points of Belief
Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.
3 Categories of Emails
Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)
Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your Business…
- Create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)
- Ensure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer)
- Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
- Learn which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success…
- List “CPR”… How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
- Discover the 4 “magic” email copywriting questions (and why answering 4 simple questions will practically write your email copy for you)
- Queue the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
- 3 segmentation strategies that actually work and ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING out your email list)
- Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming an Email Marketing Master
- The 2 most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe… or worse—Spam)
- Email Indoctrination: The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friends
- Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you’re promoting and when you’re promoting it)
- The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marketing efforts)
- The 9 sneaky tricks that triple your email open rates (and when to use them)
- Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one)3 must-use tools to monitor your email deliverability (and make sure you’re getting into the inbox)
Course Details
Module 1: The Role of Email Marketing
Lesson 1: Meet Your Instructor
Lesson 2: The Role of Email Marketing
Lesson 3: THREE Different “Types” of Emails
Lesson 4: The TWO Send Types
Lesson 5: Email Marketing & List Building
Module 2: Creating Your Marketing Calendar
Lesson 1: The Role of Your Marketing Calendar
Lesson 2: Gathering Promotional Assets
Lesson 3: Creating Your 30 Day Calendar
Lesson 4: Creating Your 90 Day Calendar
Module 3: Email Campaign Creation
Lesson 1: Email Campaigns Explained
Lesson 2: Storyboarding Your Indoctrination Campaign
Lesson 3: CASE STUDY: DigitalMarketer
Lesson 4: Storyboarding Your Engagement Campaign
Lesson 5: Storyboarding Your Ascension Campaign
Lesson 6: Storyboarding Your Consumption Campaign
Lesson 7: Crafting an Upsell Campaign
Lesson 8: Storyboarding Your Segmentation Campaign
Lesson 9: CASE STUDY: Best Buy
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
Lesson 13: CASE STUDY: DigitalMarketer Win-Back Campaign
Module 4: Email Copywriting & Design
Lesson 1: Harvesting Proven Sales Copy
Lesson 2: The FOUR Reasons People Buy
Lesson 3: Points of Belief
Lesson 4: Crafting Your Subject Lines
Lesson 5: Crafting Your Body Copy
Lesson 6: Queuing the Click
Module 5: Optimizing Opens & Clicks
Lesson 1: Getting More Opens
Lesson 2: Getting More Clicks
Module 6: Tracking & Measuring Results
Lesson 1: Benchmarking Your Results
Lesson 2: What to Track & When To Track it!
Lesson 3: DEMO: Email Stats Tracking Sheet
Module 7: Email Deliverability
Lesson 1: 3 Ways to Prove You’re NOT a Spammer
Lesson 2: Your Mailer Reputation
Lesson 3: Your Sender Infrastructure
Lesson 4: Your Subscriber Engagement
Lesson 5: Monitoring & Tracking Deliverability
