SocialBee – SocialBee University
Module 1
Buyer Persona
- Buyer Persona: what it is, how to create it, how to use it
- The difference between Target Audience and Buyer Persona
- How to discover pain points, wants, and needs
- Mistakes when creating your Buyer Persona
- The importance of Buyer Personas for Social Media
- Examples of Buyer Personas
Module 2
Copywriting for Social Media
- Social Media Copywriting Tips
- How to get to know your customers
- How to create effective marketing copy that sells
- Product features and benefits
- Copywriting Formulas
- Humor and Competitive Copywriting
- How to master CTAs
Module 3
Intro to Ads
- Introduction to Social Media Advertising
- How to maximize your potential with paid advertising
- The importance of Data analysis
- How to use paid ads to your advantage
Module 4
Content Types/Ideas
- How to come up with different types of content and create a good content strategy
- How to create your content strategy, when you don’t have inspiration or ideas
- Why a content strategy is a must
Module 5
Branding on Social Media
- What is “On-Brand”?
- Social Media Branding Strategies
- Establish social media branding guidelines for your business
- Building Brand Identity & Trust through Social Media
Module 6
SocialBee Intro
- How to create a consistent posting schedule
- Balanced content categories
- Best practices for posting on Social Media
- How to repurpose your content, save time, and win readers
- How to do all these in the SocialBee Platform
Module 7
Social Media Toolkit
- Create and collaborate on visuals with Xara
- Learn to automate everything with Zapier
- How to use URL shorteners to track and convert
- Other essential tools you need in your toolkit
- Additional special offers on some of these tools
Module 8
Intro to Freelancing
- How to become a successful freelancer
- How to decrease risks & be successful as a freelancer
- What nobody told you about freelancing
- Blue oceans and what should you do about Free Work
- Best strategies to help you jump into the startup world
