Tamara Tee – Ultimate PPC Course
PPC COURSE CLASS CURRICULUM
EASY TO FOLLOW STEP-BY-STEP 7 HOUR TRAINING34 VIDEOS TUTORIALS + READING MATERIALS
Introduction
- Welcome To FBA Winners PPC Advanced Course
Module 1: In-Depth Training Inside PPC Dashboard & Understanding The Algorithm
- Seller Central Campaign Manager Dashboard View & Naming Conventions
- Campaign Manager Filters To Organize You Ad Sets & Campaigns
- Learning Advertising Terms
- Secrets Behind Amazon’s PPC Algorithm & How It Works
Module 2: Optimizing Your Product Listing & Understanding Keywords
- Why Your Product Listing Can Influence The Buyers’ Decision
- Why Products Rank Differently On Desktop And Mobile Device
- Differences Between Negative Phrase And Exact Keywords
- Choosing The Best Keywords To Convert Sales
- (NEW) Pricing Your Product To Help With Conversions
Module 3: Launching Your FBA Product Successfully By Using PPC Campaigns
- How To Use PPC For Your Product Launch
- Why You Must Run PPC For Your Product Launch
- Keyword Suggested Bids
Module 4: How To Analyze Your Search Term Advertising Reports
- Understanding How To Read Your Search Term Advertising Reports
- Analysis For Keyword Bid Management
- Advertising Reports – Download And Organization
Module 5: Optimizing Your Keywords, Automatic & Manual PPC Campaigns
- How To Optimize Your Automatic PPC Campaigns
- (NEW) Negative ASIN Strategy Within Automatic Campaigns
- How To Optimize Your Broad Phrase PPC Campaigns
- How To Optimize Your Exact PPC Campaigns
- Analysis For Removing Negative Keywords
- Maximize Your Ad Spend & Keyword Data For Campaigns
- Exception From Clicks To Spend Ratio For Optimizing Keywords
Module 6: PPC Growth & Keyword Ranking
- The Power Of Automatic Campaigns
- Listing Optimization From Winning Keywords
- Long Term Keyword Rank Goals
Module 7: Advanced PPC Strategies
- How To Take Up More Real Estate For Product Variations – List All Variations
- Adjusting Ad Placements For Campaigns
- Maintaining Keyword Rank Using Manual PPC
- Age Targeting Campaigns
- ASIN Targeting Campaigns
- Brand Name Targeting Campaigns
- Seasonal Targeting Campaigns
Module 8: Creating PPC Advertising Campaigns For Product Variations
- PPC Strategy For Similar Product Launches
Module 9: Brand Registered PPC Campaigns – Build & Optimize
- How To Set Up Headline Search Ads Using Brand Registered PPC Campaigns
- Optimizing Headline Search Ads – Keywords & Bidding
- (NEW) How To Set Up Video Ads Using Brand Registered PPC Campaigns
- (NEW) Optimizing Video Ads – Keywords & Bidding
- (NEW) Creating Enhanced Brand Content To Increase Sales
Module 10: Troubleshooting PPC Campaigns
- When To Stop Aggressive PPC For Product Launch
- Should You Negative Main Keywords?
- Optimizing Product Listing Frequency
- Bundling Products & Using PPC Launch
- Online Business Advertising, Patience, & Mindset
