Yanik Silver – Million Dollar Emails

Email Statistics

• Jupiter Communications reports that email marketing will become a $7.3 billion
business by 2005.

• Over 50% of consumers will be communicating via email by 2001 according to
Forrester Research. eMarketer reports that by year-end 2001, there will be 111
million email users.

• Email volume has already eclipsed postal mail.

Obviously, with startling statistics like this – email should be a major part of your online
and offline marketing strategies.